Hi guys, this is Tim Queen. And today we're going to talk about how to
get started with video marketing for your business in 2020 and how to get comfortable
on camera if you have never done a video in your life. Now, the first thing I want
you to realize is that: quantity beats quality. A lot of times I see many people starting
out with video marketing and they're getting really fancy and they are trying to do everything
perfect. They are getting the super expensive £5,000 camera and they are getting the lighting
and they are getting the microphone and they are getting the super tripod. Then
they are putting everything together and then they're recording it and they realize actually
their technique doesn't make them look good on camera, and then they're getting frustrated
and then they put everything like nicely back into the closet, and then they spent all of
this money for something that's getting dust.
So it's far more important to get the right
number of training videos to get good quickly. Now let me rank you the four factors from
most important to least important that make you look great on camera. The number one factor
for determining the quality and how your audience perceives you is performance. That means, how are you acting
on camera? How comfortable are you? How happy are you to use your voice, use your hands
to get a dynamic energy between you and the audience. How well can you perform on camera?
And that's also one of the most difficult part to get right. The second most important
factor for getting people to like your videos to be comfortable on camera is that you have great content, something that nobody else
is talking about. Find a blue ocean where you are the only one providing the content,
the information, the answer to someone's question, how they can resolve something, but carefully
planning out your content, your video idea, and mapping out your script.
You can quickly stand out by being the only
source of resource for particular topics. The third important factor is the gear you
can get started really quickly with a modern day smart phone and a Lavalier microphone.
This will give you a great video, great audio quality, and in terms of lighting film during
the day. Ideally in summertime, film outdoors, it will
get you the best possible lighting that you can get. It's really not important to get
the most expensive gear. If you want to upgrade, think about upgrading your lighting and your
audio first before you start thinking about getting a more expensive camera. Audio really matters, especially if you're
recording in a noisy environment, it's far better to get a better quality microphone
to record you if you can record outside or maybe if it's windy invested.
In a good lighting
system, you can get a soft box or ring light for about a hundred to $200 and this will
greatly improve the quality of your videos, and you can get better results with the right
lighting and the cheap camera than with the good camera and bad lighting. And then the fourth factor, which is helping
you to stand out. That's the presentation. That's how you edit it. That's how you're
using like cuts and transitions and effects to get the last bit of quality out from your
video. And this is the least important factor. If you want to get started, focus really on
performance, then focus on developing better quality content, then invest in better quality
gear. And then last thing, think about getting fancy
with effects and editing to get your videos perfect. It's really important to understand
that your performance will only ever get better with practice. So here I'm going to teach
you how to practice, how to put this into action, how to become really comfortable on
But before I get into the three steps, I want
to talk about something that you have to understand before we do anything. You are going to be
terrible on camera. You're going to sound weird. You're going to move weirdly. You're
going gonna look really odd, especially if you have never seen yourself on camera at
all. You know, as you look in the mirror, you will
feel really odd about yourself. You will feel stressed, you tense up, then when you are
tensed up, you're not relaxed. You're getting all of those tension in your language. Then
you don't know where to look.
You might get this like the deer in the headlights situation, like having this laser focus in the eyes and
not moving around, and people can see the fear in your eyes, your stress, your adrenaline
is here, and you're talking very monotone, or you're talking too excitedly or you're
switching between talking too soft to talking too loud and you just know how to do it, and
that's perfectly fine.
Don't worry about this at all. This will be resolved with a next few steps
and just like a quick note in between, if you're thinking about why do you look odd
on video versus looking into the mirror, it's because the mirror is reflecting both sides
and the camera will show you correctly how everyone else is seeing when you're looking
into the mirror, you are basically seeing yourself. across well, when you're looking into the
camera will be straight and size left and right, it's switched. And this is why most
people feel very odd when they see themselves first on camera. And the second part is I
want to talk about when you hearing your own voice, you will think it's very odd. It sounds completely different. But realize
this: this is how you sound to everyone else. The microphone is correct. It shows you the
truth, the reality, how everyone else has known you.
Everyone else has known your voice
only like that. They don't know how you sound in your own head. They hear you with exactly
that voice, that you think maybe it's super annoying. That's how they got to know you. That's how
they see you everyday and that's how they got to like you. So don't worry about that.
So step one, we get better with every video. We recall it by step by step, just by exposing
yourself to the camera, just by looking into the camera, feeling the fear, you will realize
the camera is not here to kill you. After a while, you will be quite comfortable
looking into the lens and you don't feel awkward anymore and by doing this on a daily basis,
but recording one new video every day, just putting out a new video everyday, you will
feel more and more comfortable and you just need the reference experience of doing it
over and over and over again until you feel comfortable. At some point you're going to relax. You might
be super tensed up in the beginning, but over time it become less and less and less.
then over time you're relaxing and you're feeling much more comfortable. And that's
how you get better. And people will feel more connected with you once you're relaxing in
front of the camera. Now step number two is you have to get comfortable
to listen and to watch yourself on camera. And what I recommend is that you are recording
a video and you are forcing yourself to watch it over and over again. And one of the best
ways you can practice watching is actually by doing the editing software where you are forced to listen to yourself over and over
again. If you don't want to start editing, just put yourself, expose yourself at least
for half an hour watching yourself on camera.
If you have like a smartphone, put your voice
track on your smartphone and listen to it when you are driving to work. It's really important that you are getting
used to listening to your own voice and seeing yourself on camera. Once you are not feeling
awkward about this anymore, you don't worry about this while you're filming. This is something that is happening
in a lot of people's mind, they're worried about because they imagine, oh my god, I'm
going to sound and look odd again, but if you can take that away by just getting used
to that, you're taking away another fear that is helping, that helping you to relax in front
of the camera, being great on camera ia a skill. Some people estimate that it takes roughly
about 10,000 hours of consistent practice to become a master in any given subject. And
for videos I have found we are actually getting good really fast.
Think about the 80-20 principle
we can use 20% of the time to get 80% of the performance right. We will never get to 100%.
There's always something new to learn. Always something how you can better. On some
days you're just like not feeling it and there is just not the energy right. But over time
you can get to 81% 82% it would become slower to see the progress over time?.You might have
to talk to an expert who's giving you some one-to-one coaching of one very specific feedback
to really improve after you are reached the 80% mark. But you can get to the 80% mark really fast
by implementing the following strategy. I have found consistently recording ourselves
one video at a time for about three months. So roughly about 100 videos is the perfect
duration to get you to 80% of the performance. Now, I want you to plan this time and commit
to publishing the videos either way, even if you don't like them, even if you feel you're
performing weak, if you don't like your voice, you're still gonna put them out because putting
them out has a very specific function.
It makes you
getting used to the audience giving you feedback. Some people will give you some really bad
feedback and that's completely fine. You will get used to the fact that some people would
always tell you their opinion. They don't care. They're always out there to tell people
how bad they are doing. They're just like that to annoy people, and
this will also help you. Once you get used to getting some negative feedback from some
people, you feel more relaxed. You don't care about this anymore. You realize actually what
you were worrying about, like putting yourself out there doesn't affect you. It doesn't matter what those people think.
They are just that to annoy everyone, and this will give you like another peace of mind
when you don't worry about any of those haters anymore.
You become way more relaxed on front
of your camera. Put your videos out, see what's happening. You'll realize that a lot of people
give you valuable feedback. They will ask you questions that can be great
topic ideas for your next video. Get the feedback and use that to become better and to develop
your performance better. Do little small experiments. Every video you make, think about like one
thing you'll do differently. See it as a learning period. The first three months to get really
good at creating videos is well worth the time to putting out those videos. And then over time, you'll realize after three
months, four months, your videos become really good, your audiences is growing quickly, you
are getting more views. The view duration is going up, your engagement is going up,
you're getting more likes, more comments, more shares, and as you are getting those
positive feedback signals, you will get better and better content. And if you worry about it, you can make yourself
a promise. You can delete or hide the first three months of video content once you reached
your 10,000, hundred thousand million followers on YouTube or LinkedIn.
And so don't worry
about this. And if you want to learn more about how to build a following on LinkedIn
in 2020 how to go from zero to 10,000 followers fast, checkout this video over here where
I share 50 of my best tips, and if you want to get more LinkedIn marketing strategy videos
in your inbox, make sure that you subscribe and turn on the notification bell on and I'll
see you in the next video.